With 6 years of experience in marketing, branding and communication solutions, managing integrated campaigns, project management, and people management come to me easily. After having tried my hand at event management, PR and advertising with a publishing house in Mumbai, I opted for the agency life in Pune. For 15 months at a leading digital agency in Pune I delivered a full range of services like forming strategies for brand launches, market research, trend analysis, consumer behaviour research, campaign launches , SEO, SEM, media and social media analysis. I then shifted over to a smaller agency that excelled at social media management. In a little over 1 year I worked on social media campaigns for many leading hospitality and lifestyle brands in Pune. The job required me to strategize, plan, execute and analyze social media campaigns for the brands on Facebook, Instagram, Twitter, Zomato, and other platforms. I was also responsible for developing communication and copy for the clients. Along with this I have been a part of conceptualization of websites for a couple of real estate and education based clients. I have also been involved in media planning and in setting up the google campaign for clients.
It has been over 3 years since I have been freelancing with companies all over the globe. As a freelancer I collaborate with brands for content on the internet. Over the last couple of years I have freelanced with leading publications in the country as a lifestyle journalist, collaborated with brands as a food blogger , consulted with leading agencies for social media content and brand strategies and managed social media content for software and technology companies across the globe.
An MBA in marketing, I have never seen myself as a person with a 9 to 5 job. Writing for me was an outlet to express myself. I have published and deleted many blogs in the past. This was the first attempt at writing something that didn’t involve melancholic musings, and I am glad this took off within the first month of publishing.
I have freelanced with publications like DNA Pune, Punekar.In, India Today, Social Media Week 2015 to name a few. I have also written for a few national and international brands.
Topics I specialize in-
Health and Fitness
Social Media and Entrepreneurship
Lifestyle – event reviews, music festivals, fashion shows, the works!
For collaborations on media events, marketing promotions, hotel reviews or for any other food, travel and tourism related content – please feel free to drop in a message :
I tend to get bored with routine. I am excited to learn new things, and have learnt to accept the fact that magic only happens out of the comfort zone.
Even after an MBA in marketing and a background in digital marketing I have taken courses on health and fitness, basic medicine, philosophy and world history.
I wish to make my mark in the field of writing and publishing. Content creation excites me, and I see myself being a part of this field for years to come.